I Spy Subway Ads: Sexism or Strength?

January 8, 2010

Melissa spotted the following ad in a New York subway station and shared it with me:

Oxford Health ad

The ad for Oxford Health Plans features a woman’s body with no head, and encourages passers by to “look closer” — and if you do, you’ll see the following scribbles: “sexism,” “objectifies women,” “erotic,” “women can show off and be beautiful,” “don’t buy,” “no because then public viewing of sports would be sexist.”

What do you think? Is that ad degrading and objectifies women, or is it showing a strong, athletic, female body?

Use the comments to tell us what you would Sharpie on the poster.

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