Hiring: Online Community Organizer And Campaigner For The Drop The I-Word Campaign

February 22, 2011

Founded in 1981, the Applied Research Center (ARC) is a racial justice think tank and home for media and activism, built on rigorous research and creative use of new technology.  Our goal is to popularize the need for racial justice and prepare people to fight for it.  With offices in New York, Chicago, and Oakland, we have three programs that serve these ends: Media and Journalism, Strategic Research and Policy Analysis, and the Racial Justice Leadership Action Network.

The Online Community Organizer and Campaigner (OCOC) will work out of the New York office.  In conjunction with the Drop the I-Word Campaign Coordinator and other team members, the OCOC is responsible for online campaign strategy development, coordination of email marketing, project management, and online outreach efforts, including online fundraising, to grow the DTIW community.

Development and implementation of online community strategy.
Coordinate with DTIW team to ensure timely, efficient and high quality implementation.
In conjunction with DTIW team and key partner organizations, develop lists for outreach and email blasts, maintain interesting and informative flow of information to maintain, grow and mobilize online community, Solicit and process member ideas, suggestions, requests and community-building activities.
Manage DTIW presence and initiatives in social networking sites including Facebook, Twitter, and other similar social media outlets.
In conjunction with DTIW team, support the development of compelling editorial content for website, blogs and regular outbound emails, including calls to action and other advocacy tools.
Manage online activist database, including list segmentation and implementing strategies to grow the list.
Serve as the key coordinator for DTIW Email Campaign Updates and Action Alerts and other e-mail communications that include graphic elements.
Research or fact checking as needed for reports, briefings and/or other DTIW publications or call to action releases.
Post articles to website and create internal links and paths that tie content on different pages together.  Includes updating website (find and remove and/or replace outdated content) including some design work.
Develop and analyze email and web metrics, and analysis of online constituent mobilization campaigns. (ex. Pledges, email open rates, list size, etc…)
Promote consistent integration of DTIW online campaign across the whole of ARC and Colorlines online presence. Assist on occasion with reviewing, formulating and executing other efforts in the ARC and Colorlines online community.

Required Skills
Understanding of Internet technology and communication and its applications to advocacy campaigns. Significant experience with blogs, social networking sites, and email list communications
Experience in building online campaigns, especially grassroots organizing and mobilization.
Ideally some experience building online fundraising strategies into online advocacy campaigns
In-depth knowledge and understanding of racial justice, immigrant rights and other social issues and movements.
Well organized and able to manage multiple priorities.
Strong verbal and written communication skills.
Ability and willingness to work in a fast-paced and demanding environment.
Must thrive on change, innovation, teamwork, and particularly understand the dynamic and sometimes unpredictable nature of advocacy campaigns
Bachelor’s degree from an accredited university or 3+ years experience
Passion, Integrity, and Energy!


1. Minimum of three years experience in managing online activities for a nonprofit advocacy organization, including responsibility for website content and experience using web-based activist and outreach systems.
2. Proven track record of building online activism and/or web traffic for a nonprofit advocacy organization or other online marketing success.
3. Experience in using graphics and photos to enhance web pages and e-mail messages, familiarity with basic web design and HTML.
4. Demonstrated commitment to racial justice and progressive social change and experience working in a multiracial and multilingual organization.
5. Strong written and verbal communication skills.
6. Ability to work in a fast-paced environment and balance multiple projects.
7. Bilingual/Spanish a plus.

This is a full-time, six-month position based in New York City, with a salary range of $40,000–$45,000, DOE.

Application Process: Applicants should submit a cover letter and
resume to: spena@arc.org.by March 15, 2011.

ARC is an Equal Opportunity Employer.  Women, people of color, and
LGBT are especially encouraged to apply.

Posted in: Job Postings

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